The London Bread & Cake Company Limited was formed by the Managing Director, David Hall, when he joined the original Superslice Ltd. in May 1995.

Superslice was originally founded in 1882 in Holborn, North London. With its skilled and loyal staff, the bakery has a tradition of supplying Contract Caterers, Schools, Universities, Government Departments, Hospital, Emergency Services, Shops, Hotels, Restaurants, Canteens, Public Houses, Sandwich Makers and Snack Bars within the Greater London and immediate Home Counties area.

Some 92 staff produce over 600 product lines fresh every day for a broad customer base, offering a service, if required by the customer 364 days of the year.

With a reputation built on 'good basic value for money products' such as various Sliced Crusty Breads, Soft and Crusty Rolls and a wide varying range of Cakes, coupled with the additional new innovative International Speciality lines which customers are now demanding, has led to a very varied and interesting product base we are able to offer our customers.

The factory unit is capable of producing up to 7,000 rolls & 1,000 loaves per hour.

Although capable of high output demands, the bakery production unit still retains its skilled craftsmen to produce smaller quantities of traditional hand-made products when required, and bespoke items.

Due diligence is practised throughout The Company along with a generic H A C C P system. The Company gained the British Retail Consortium accreditation for its products in September 2002, and has achieved the top "A" grade since 2005.

Administration is fully computerised with efficient order processing, purchase and sales ledger controls, and with up to date E.D.I capability links.

The Factory is located in Edmonton, North London, adjacent to the North Circular Road, providing quick & efficient distribution to the North, City and West End of the Capital. It's proximity to the A10 and M11/M25 enables coverage of parts of Hertfordshire, Essex and Kent and all London postcodes.

The Factory was used by Alan Sugar's "The Apprentice" shows for both teams in 2010.